Analytics in the present time
Analytics is one of the most critical tools in today’s marketplace. With the sophistication and use of technology reaching new heights and a large percentage of the world’s population connected to the Internet, there is no denying the incredible potential analytics now offers – in business, industry and education.
Business analytics is the process of making sense of gathered data, measuring business performance, and producing valuable conclusions to help companies make informed decisions. Simply put, business analytics enables companies to know the wants and needs of their customers – one reason why it is such a crucial field.
The digital transformation of several industries combined with the growing investment in analytics during the current Covid-19 pandemic are set to lead the surge in the uptake for analytics across organisations of all sizes.
With the pandemic impacting countries negatively, data analytics is playing a significant role