South Korean consumer electronics major Samsung aims to grow over twofold in the computer monitor market, and expects to become the leading player in its premium segment (27 inches and above), said a senior company official.
The company is focusing towards the premium-end of the segment and strengthening its product portfolio, where it expects the contribution to be double to 40 per cent this year from 20 per cent of the last year, said Samsung India Vice-President (Consumer Electronics Enterprise Business) Puneet Sethi.
Samsung, which last week introduced a new range of ‘Do-It-All’ smart monitors with inbuilt apps allowing users to multitask, expects it to be an ideal product for the people working remotely under the work-from-home culture.
‘In 2021, we expect to grow 140 per cent in overall monitors and 150 per cent in the premium segment,’ Sethi told PTI.
Last year, Samsung had 60 per cent overall growth