Watch out, Clubhouse, Spotify is entering the social audio app space.
On Spotify’s Q4 investor call last month, Chairman & CEO Daniel Ek explained that the music streaming company is “very interested in” the idea of adding social features to the service, and that the company “obviously pay[s] close attention to everything that’s happening in markets around the world and new developments in audio”.
Today, Spotify has announced its entrance into the social audio business in a big way, via the acquisition of Betty Labs, the creators of Locker Room, a sports-focused, live talk app.
Spotify says that this acquisition “builds on its work to create the ‘future formats of audio’ and will accelerate Spotify’s entry into the live audio space”.
Last month on SPOT’s Q4 investor call, Ek was asked when the company plans on adding social features to its platform and the analyst asking him this question