Amidst all the noise and debate over whether Apple wields too much power as a platform is this undeniable fact: for brick-and-mortar retailers, mobile apps and the App Store have been a game-changer.
The earliest days of the pandemic brought retailers to a standstill. Customers, afraid to shop in-person for fear of the coronavirus, immediately turned to smartphones and laptops to purchase the things they needed and wanted. Curbside pick-up and home delivery of everything from groceries and meals to home improvement and pet food became the order of the day, forcing retailers to revamp e-commerce platforms and launch mobile apps in record time.
CNBC Technology Executive Council members Andy Laudato of The Vitamin Shoppe and Tractor Supply Company’s Glenn Allison understand this transformation first-hand. They recently spoke at a TEC livestream event on LinkedIn where they explained how digital apps transformed the entire shopping experience for their customers throughout