Company-X is buying Takapuna-based Hot Mustard’s agribusiness-focused Sales App Centre app development business effective 1 September.
Hot Mustard has two divisions, Diamond Media for marketing and campaigns and its digital development arm, Sales App Centre.
A new Hot Mustard business unit, Hum, will continue developing client websites and Hot Mustard would continue to work with Sales App Centre through Company-X.
Company-X said the acquisition came about after Sales App Centre’s managing director, Paul Bell, approached the company.
“We were a specialist software company focused on agribusiness with a small team looking for an opportunity to work with a larger development company with more expertise and resources,” Bell said.
“One of the reasons we approached Company-X is that it has some agribusiness clients, and a very good understanding of the agribusiness sector.”
Company-X, for example, built a global e-learning solution for long-term client DeLaval, a