When it comes to sports data, most people think about RBIs, third-down conversions or shots on goal — but Kendall Tyson, the Seattle Kraken hockey team’s vice president for strategy and business intelligence, has a completely different kind of statistics in mind.
Which videos do you watch on the Kraken’s website? Are you going to the big game on your birthday or anniversary? What kind of wine will you be ordering at Climate Pledge Arena?
“We’re bringing together ticket purchases to hockey games, ticket purchases to concerts, food and beverage data, retail data and membership data across all of the people who come to Climate Pledge Arena — and not just our fans,” Tyson said today at the GeekWire