A Look At The Benefits Of Building Your Own Small Business App
If you are a small business owner, there are two ways you can look at the position in which you find yourself: either you can see yourself at a disadvantage, because of the fact that you do not have the resources of the big corporations, or you can see yourself at an advantage, because you have a whole lot more flexibility than any big corporation could possibly dream of having! And when you look at things the second way, you will actually come to find that “not having the resources” will not matter nearly as much as one might think, as there are a lot of ways to do the same things the big corporations are doing – and believe it or not, this includes building a beautiful app for your small business that you can use to connect with customers.
Of course, the very first reason why it will be helpful to you to build an app as a new tool to help your small business is that, quite simply, it will enable you to put your business at the fingertips of those who are either already your customers or are possibly about to become your customers. By doing this, you will be able to keep your business in front of their eyes and at the front of their mind.
Another thing that will be a benefit for you is that a mobile app will give you an opportunity to communicate directly with your customers, even building a text message opt-in list through your app. And when you take into account the fact that 95% of text messages are read within five minutes of receipt, you begin to understand exactly why it would be so valuable to be able to directly contact an entire list of people via text message whenever you want!
And finally, you will soon come to realize – as you build your mobile app and start getting it onto phones – that opening up a high level of communication with customers and potential customers will often equate to building a high level of loyalty, and this is especially true when the communication takes place on their phone, where they tend to do all of their other “personal” interaction as well.
If you have a small business, you will want to make sure you do not fall into the trap of thinking you are at a disadvantage when compared to large businesses and corporations; the fact of the matter is, there are both disadvantages and advantages to being a small business, and once you understand your advantages and know how to maximize them, you can make big strides to stay ahead of all your competition!