Company-X buys Hot Mustard’s app development business

Paul Bell (Hot Mustard)

Paul Bell (Hot Mustard)

Credit: Supplied

Company-X is buying Takapuna-based Hot Mustard’s agribusiness-focused Sales App Centre app development business effective 1 September.

Hot Mustard has two divisions, Diamond Media for marketing and campaigns and its digital development arm, Sales App Centre.

A new Hot Mustard business unit, Hum, will continue developing client websites and Hot Mustard would continue to work with Sales App Centre through Company-X.

Company-X said the acquisition came about after Sales App Centre’s managing director, Paul Bell, approached the company.

“We were a specialist software company focused on agribusiness with a small team looking for an opportunity to work with a larger development company with more expertise and resources,” Bell said.