- Facebook is building an Instagram app for kids under 13, BuzzFeed News reported Thursday.
- The project will be led by Pavni Diwanji, who previously led YouTube’s kid-focused products.
- Facebook has faced backlash over the safety and mental health impacts of such products.
- See more stories on Insider’s business page.
Facebook-owned Instagram is planning to build a version of its app targeted specifically toward children under 13, BuzzFeed News reported Thursday.
“We have identified youth work as a priority for Instagram and have added it to our H1 priority list, Instagram vice president of product Vishal Shah said in an internal memo, according to BuzzFeed.
“We will be building a new youth pillar within the Community Product Group to focus on two things: (a) accelerating our integrity and privacy work to ensure the safest possible experience for teens and (b) building a version of Instagram that allows people under