With constantly evolving technology, the dynamics of doing business have changed considerably. Studies have shown that 80% of shoppers use a smartphone to look up store, product, and service information online. The number of smartphone users is set to increase to 3.8 billion worldwide in 2021.
This means that more and more users prefer using a mobile device for online shopping. While having a digital presence is imperative, building your business around a responsive website is no longer going to cut it. Mobile Apps are much more user-friendly, have integrated features, and offer far more value in terms of customer loyalty and brand management.
Indeed, when it comes to deciding between having a website or having an app, creating a native app is usually the obvious choice. Apps account for 89% of the total media time a user spends on their smartphones. This is mainly because responsive websites accessed