Navigating Apple’s App-Tracking Transparency (And What It Means For Your Business)

Spencer Hadelman, CEO at Advantage Marketing.

Finding support when starting a small business is easier than ever before. There are many digital platforms to help small business owners with website buildouts, invoicing, project management and more. Available support for business owners also includes assistance with marketing functions, such as help with digital ad campaigns that can scale your business with customer acquisition strategies. I’ve dedicated my career to helping businesses, both big and small, utilize digital ad campaigns effectively to reach these new potential customers. Platforms like Facebook make it easy for small business owners to do this work on their own if an agency partner doesn’t fit within their budget.

However, business leaders using Facebook to target customers will need to more carefully navigate their personalized advertising strategy in order to continue their success.

Apple’s new policy for app tracking, which will begin rolling out with iOS

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Why It’s Time to Embrace the Progressive Web App

The connected society may not have been the sole reason for the evolution of mobile devices, but it is fair to say that phones with internet connectivity are the preferred option. Smartphones are everywhere in today’s fast-paced world and there is a consensus that people are spending a significant amount more time interacting with the ubiquitous computer in their pocket.

A 2019 research report cited by ZDNet said that the average American smartphone user spends 5.4 hours each day on their device. When you consider that as of January 2021, there were 4.32 billion people globally that access the internet on their smartphone, according to Statista, then it becomes clear that mobile connectivity is a key part of how we live.

Apps Rule

Most of these interactions are in apps. The basic platform for finding out what we need to know and the preferred form of communication, the app

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Clubhouse Downloads Drop to 900,000 in April, February Peak Was 9.6M

  • Clubhouse’s 922,000 downloads in April is a dip from February when 9.6 million users installed it.
  • The audio app has enjoyed a surge in use during the pandemic and could be valued at $4 billion.
  • User growth may be tapering off, but data suggests that retention is strong.
  • See more stories on Insider’s business page.

Clubhouse saw about 922,000 downloads globally in April, a 66% dip from 2.7 million installs in March and a surge of 9.6 million in February, a Sensor Tower spokesperson shared with Insider.

The decrease in user downloads signals a slowdown for the social media platform, which had taken off like wildfire since it stood up about a year ago, cementing itself as a Silicon Valley favorite.  

The invite-only app saw nearly 10 million downloads in February, a 300% increase from January when 2.4 million people installed it, according to Sensor Tower data.


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Kofax Wins PrintIT Award for Best MFP Business App

IRVINE, Calif.–()–Kofax®, a leading supplier of Intelligent Automation software for digital workflow transformation, today announces Kofax ControlSuite™ was named Best MFP Business App at the PrintIT Awards, the inaugural event held by PrintIT Reseller magazine. The PrintIT Awards celebrate the achievements of the ever-changing multi-function printer (MFP) industry with a comprehensive awards program.

Kofax was honored for helping enterprises digitally transform their organizations with Kofax ControlSuite, a market-leading, fully-integrated solution for capture and print management capabilities in MFPs.

ControlSuite delivers automated content-based workflows by helping customers capture digital documents, extract and classify critical information and route the resulting content to disparate systems and individuals. With a focus on security and productivity, ControlSuite increases speed, agility and resiliency while accelerating digital transformation,says Mark Wallin, Vice President of Commercial Product Management at Kofax. “A recent Keypoint Intelligence survey found there’s a 55

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