TEL AVIV, Israel–(BUSINESS WIRE)–Jan 10, 2022–
ironSource (NYSE: IS), a leading business platform for the App Economy, today announced the closing of the acquisition of mobile marketing and monetization company Tapjoy. The acquisition continues to strengthen ironSource’s offering for app developers, with industry-leading tools for supporting the in-app and in-game economy, and a robust advertiser marketplace.
One of four acquisitions ironSource made in the past twelve months, the addition of Tapjoy’s technology will deepen the value developers get on the ironSource platform. Developers will now have increased revenue generation opportunities via greater access to advertiser demand actively competing for access to premium in-app inventory, as well as additional tools to enrich in-game economies.
ironSource has pursued a strategy of both organic and inorganic growth, with the Tapjoy acquisition following the closing of the Soomla, Luna and Bidalgo acquisitions in 2021. Together, these acquisitions have served to expand ironSource’s platform offering