Navigating Apple’s App-Tracking Transparency (And What It Means For Your Business)

Spencer Hadelman, CEO at Advantage Marketing.

Finding support when starting a small business is easier than ever before. There are many digital platforms to help small business owners with website buildouts, invoicing, project management and more. Available support for business owners also includes assistance with marketing functions, such as help with digital ad campaigns that can scale your business with customer acquisition strategies. I’ve dedicated my career to helping businesses, both big and small, utilize digital ad campaigns effectively to reach these new potential customers. Platforms like Facebook make it easy for small business owners to do this work on their own if an agency partner doesn’t fit within their budget.

However, business leaders using Facebook to target customers will need to more carefully navigate their personalized advertising strategy in order to continue their success.

Apple’s new policy for app tracking, which will begin rolling out with iOS

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The Well business center in Midtown Lakeland will help underserved small businesses grow

LAKELAND, Fla. — A new business incubator is being built in one of Lakeland’s most underserved communities.

The vision of Dr. Sallie Stone is beginning to become a reality. Construction of her concept for a business resource center called The Well is now underway.

“If you think back in ancient times the well in the center of a community was a sign of a healthy community. And when people gathered at the well, they gathered to do business they gathered to network,” said Dr. Sallie Stone, founder and CEO of The Well.

Located in Lakeland’s underserved midtown neighborhood, The Well will help residents start or grow their business, with an emphasis on businesses owned by people of color, women and veterans.

“Provides training and professional development, seminars and workshops, but is intentionally focused on the under-served and underrepresented populations that many times are marginalized or may not have access to

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10 Tips for Adjusting to a Post-COVID Business World

So many small businesses are in a state of flux as they emerge from lockdowns and the pandemic. Some factors have changed permanently throughout the past year. And others may go back to normal. These tips from members of the online small business community can help you find balance.

Find Work in the Remote Economy

Remote work is here to stay. This can lead to tons of new opportunities for business owners and freelancers. If you’re currently looking for work, learn from the tips in this GrowMap post by Gail Gardner.

Create Best Practices for Working from Home

If you have a business with a team, there’s a good chance you’ve been working remotely this year. And you may even consider allowing remote work going forward. But it’s important to have policies in place to make it work long term. Learn more in this Wise Step post by Krishna

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Bachelor Of Science In Business Administration

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