Pamplin Media Group – Miracle Ear expands and moves to new location

The Prineville Miracle Ear business center has begun to see patients at their new location on Northwest Third Street

 - Paola Craig, hearing specialist, HIS, for the Prineville Miracle Ear business center, pauses for a photo in the new location at 682 NW Third St.

The Prineville Miracle Ear business center in Prineville has recently moved across town to a new location.

Shanelle Vega, owner and hearing specialist, and also the franchise owner for Central Oregon, commented, “It’s an exciting change for us. Our service has only grown over the years in Prineville.”

She indicated that she has had the Central Oregon Miracle Ear business centers since 2011. She has centers in Madras, Bend, Redmond, Burns and Prineville. In 2014, when the business expanded to Prineville, they were previously located inside Central Oregon Eyecare. They bought the current building on Northwest Third Street.

“We have just grown so much, we decided to purchase the building there, and we are doing a remodel now. We will also allow other businesses to rent space out of there, should they choose to. We are completely renovating it, so it should be beautiful and new here in the next few months,” she went on to say.

Vega noted that they are already seeing customers in their new location Mondays and Thursdays from 9 a.m. to 5 p.m. Their new address is 682 N.W. Third Street, next to Dairy Queen in Prineville.

They have two employees, including their front office manager and their hearing specialist, Paola Craig. Savana Zwiefelhofer manages all the locations but works out of Prineville.

Miracle Ear serves the Prineville community as far as offering free hearing evaluations. If they find any red flags, they refer them to a doctor. If they have hearing loss, they assist customers with their hearing. Vega also stated that Miracle Ear also offers free hearing assistance for those customers who cannot supply hearing assistance for themselves.

“We really have a solution to help everyone here,” she said of the local center.

Miracle Ear is a nationwide franchise, and Vega owns the Central Oregon territory, which includes Burns.

They provide a free hearing test, check the patient’s health of their ear canal, and make sure everything looks healthy. After the hearing evaluation, they go over the results with the patient.

“If we find that there is no medical referral, and they need hearing aids, then we go ahead and talk about hearing aids and options for them and their hearing loss. We fit them with a hearing aid if they choose to do so.”

Services include cleaning hearing aids every four to six months and making adjustments as needed so that the sound quality is what the patient needs and wants.

In addition to evaluations and services, they also provide ear cleaning kits, lubricants for the ears, and hearing aid chargers.

“People don’t have to buy batteries any longer, and they can charge their hearing aids along with TV streamers so that their TV and cell phones go directly into their hearing aids,” she added.

This service allows the patients to set their television at their own volume.

“It’s really nice, especially for somebody with hearing loss. It allows them to hear things more clearly than they have ever been able to hear before.”

Vega concluded, “We are excited to be able to provide a larger scope of business to the Prineville community. Paola Craig is our licensed hearing specialist, HIS, in Prineville. She was raised in the community and relates really well to those we are able to help with their hearing.” 


Miracle Ear business center in Prineville

Franchise owner: Shanelle Vega

Address: 682 N.W. Third Street (next to Dairy Queen)

Contact: 541-330-5503

Hours: Mondays and Thursdays

9 a.m. to 5 p.m.

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