Ashley Kramer is Chief Product Officer and Chief Marketing Officer at Sisense.
The history of analytics is filled with promises about empowering the entire business to be more data-driven. Technology trends like data visualization, self-service, the cloud and even the term business intelligence have come and gone, and yet insights from business data continue to be out of reach for most people. Data is stuck in dashboards, reports never leave IT departments and insights stay with analysts.
Here’s why: We continue to focus on technology to make analytics faster, more visual and accessible anywhere from any device, but we ignore that the everyday business professional isn’t interested in stand-alone analytics and dashboards. We can move dashboards to the cloud, we can animate charts and we can make it simple for anybody to query a database. The truth is that to the business user, most of that still sounds